Structural Reasons Behind Slowing Athleisure Market Growth
For a solid decade or so, athleisure felt unstoppable. Leggings replaced jeans for entire weeks at a time, sneakers became acceptable footwear for nearly every occasion, and moisture-wicking fabric found its way into everything from office wear to airport lounges. It was one of those retail categories that seemed to defy the usual boom-and-bust cycle,
